About me
Innovation, commerce & connecting is my trade
My name is Boy van der Velden. I have over 10 years of experience in business development, sales and project management, and a large network across industries such as e-commerce, logistics, sustainability & circularity and AI. I build bridges between parties, open up new markets and set up strategic partnerships in which all three sides win.



- 10+
- years of leadership in business development
- 5+
- years of coaching & advisory
My story
My name is Boy van der Velden, I am 39 years old and since 2026 I have been working independently under the name Fieldscon, short for Fields Consultancy.
I am happy to share my story: how I got to where I am now, what experience I bring and how I might help you reach your goals around innovation, collaborations and strategic partnerships, automation, sales or property.
For the past ten years I worked in business development, new business and innovation at PostNL.
During that time, as business development manager and later senior business development manager, I was able to develop and guide innovations.
I have helped great clients and corporates such as bol.com, Coolblue, Zalando and Zara with their returns logistics. Innovations that grew into mature products, such as omni-channel services like Ship from Store & Returns by Appointment, circular returns logistics for textiles and other logistics innovations.
I have also helped specific niches innovate, such as circular textiles and recommerce, dry cleaning and laundry with Dobbi, and sustainable instant bike logistics with Nespresso & bol.com. In doing so I guided (corporate) start-ups from start-up to scale-up and on to mature organisations.
Later in my career I led and steered various teams on the innovations of tomorrow, such as the Medical Drone Service together with the ANWB. The goal there is to keep healthcare available in the future through medical drone delivery.
After my career at PostNL I continued to follow my passion for entrepreneurship. Together with my brother and sister I started a property company: Van der Velden Vastgoed, where we now provide space for more than 10 business tenants.
Alongside that I am building the corporate ticketing division with Ticketapp, to put the power and value of ticketing to work for companies and municipalities so decisions and policy can be based on data and KPIs.
AI Actuals grew out of a shared passion for AI automation, because we noticed a need in the market to hire AI specialists on a freelance basis to help organisations move forward on their AI journey.
If I can help you in one of these areas, or support you in an innovation project, send me a short message and I will gladly get in touch for a coffee, no strings attached.
Best, Boy
One point of contact, four passions
Advice & implementation plus three other innovations. These are my solutions.
Fieldscon
Innovation Consultant
Through Fieldscon — short for Fields Consultancy — I offer my services on a project basis as an innovation consultant, helping clients to innovate. By renewing, automating with AI, exploring new areas and setting up strategic partnerships.
Discover more →AI Actuals
AI expert matchmaking
With AI Actuals we want to make hands-on AI specialists available to the market. Specialists who lead the way in marketing, sales, operations or customer service — who enjoy sharing that knowledge and helping companies with their AI ambitions. Through workshops, project work or inspiring keynotes.
Discover more →TicketApp
Corporate ticketing
Ticketapp is an established name in ticketing with more than 10 years of experience and the most advanced software on the market. Together with Ticketapp I set up the corporate ticketing division, helping large companies and municipalities use ticketing for data-driven steering and decision-making.
Discover more →Van der Velden Vastgoed
Property management software
Together with my brother and sister we provide various business tenants with a workplace or workshop. To do this successfully without spending too much time on it, we automated the entire management with advanced software. We make that software and its implementation available to landlords with 10+ rental contracts.
Discover more →Let's get to know each other
A call, a video meeting or a coffee? I would love to hear what is going on.
Schedule an intro callinfo@fieldscon.nlMessage me(+31) 6 422 69 583